The Product Recommendation Engine Boosts Sales Instantly

Whenever we hear the term "artificial intelligence (AI)", the first thing that comes to mind is a wild plot from a science fiction movie or novel. In eCommerce, however, artificial intelligence is about algorithms, which are the foundation of automation and personalization.

Artificial intelligence is essential to modern eCommerce and opens up exciting possibilities for everyone involved.

Using new technologies, Infocube has built a system that combines artificial intelligence and machine learning algorithms to predict each shopper's preferences and needs. Previously, a shopper had to go through many clicks before making a purchase, which made the whole experience slow and sometimes tiring. Now, based on browsing behavior, purchase history, clicks and more, every user gets an interactive, fully personalized experience without endless scrolling.

The results from the pilot of the new system on the nerdom.gr online store are impressive.

What did we achieve?

• Positive user feedback, showing that shoppers enjoy an excellent buying experience.
• A 0.4% increase in conversions, measured through an A/B test that ran for one month.
• A 10% increase in sales in the business's statistical analysis.

Elevate your customers' experience too, and watch your sales take off!