Διαχρονικά στην γυναικεία μόδα πάνω από 4 δεκαετίες

About the company

The company was founded in 1977 by Konstantinos and Nikolaos Halimos in Athens. Passager has been a pioneer in women's fashion for over four decades. Our brand is synonymous with excellent design and technical construction in women's clothing. At Passager, we combine our rich experience with the contemporary demands of today's woman, ensuring that every piece we create is both timelessly elegant and utterly modern.

About the project / The challenge

Passager offers an extensive collection of women's clothing, covering a wide range of styles and preferences!

The evolution in fashion as well as in ecommerce technologies gave us the opportunity to proceed with the redesign of the online store.

Our goal? To inspire more women who care about their appearance with enriched visual material and upgraded displays. The use of video was of crucial importance.

Methodology

In collaboration with the Passager team, we created a fresh yet timeless design incorporating the values of Passager. Continuous production of new products, high level of quality at affordable prices.

One of the main features we added was improved inventory management for multiple stores to ensure full alignment with product availability. In conjunction with the company's ERP upgrade, this will maximize customer satisfaction.

Highlights...

Revolutionary category display

We proceeded to design a revolutionary category display with a combination of single and double column appearance as well as landscape photo display. This way, the quality of the products is highlighted, and the visitor focuses on the detail that makes the difference.

LookBook

A new application was created with the ability to display the company's LookBook, applying pins with which the visitor can see the presented products with a click. The photos came to life and offered additional ways for direct purchase.

Video product presentation

With the renewed collaborations and visually, the presentation was enriched with video display both on the category page and on the product page. This way, the presence of the product comes alive in front of the visitor's screen, making sales even easier.

Checkout - Order Processing

Upgrading the user experience, the new checkout of the Keyvos platform was a result of meticulous market research and designed to increase the conversion rate. The revamped passager.gr now features innovative capabilities, offering an unparalleled shopping experience to the company's customers.

Members Club

The creation of an exclusive Passager club gave the company the ability to offer a personalized experience to the customers who prefer its products for daily or evening appearances.

The Results

From the first days of operation, the new passager.gr on the Keyvos platform offered a +30% increase in conversions. Key factors in the success include the speed of the new application, the capabilities for rich product display, and the ease of completing a purchase.

Upgrade your customers' e-commerce experience and increase sales

At Infocube, we deeply understand the needs of every business and convert them into tangible results, as was the case with Passager.

With tailor-made solutions and targeted strategies, we not only achieved an increase in sales but also turned the customers into fervent supporters. If you also want to offer a superior shopping experience to your customers and increase your business's profits, contact us today!